[MRANTI Webinar] The Future of Search: Winning with SEO, AEO & GEO in the Age of AI

As search behaviour rapidly shifts from traditional engines to AI-driven platforms, visibility is no longer just about ranking on Google—it’s about being selected, cited, and trusted by AI. How can businesses stay discoverable in an era where users rely on tools like ChatGPT and Google AI Overviews for direct answers, often without ever clicking a link?

In this session, AI Search & Visibility: From SEO to AEO and GEO, Joseph Ho, a digital marketing and AI automation consultant, will unpack how search is evolving and what it means for businesses today. Drawing from his experience working with startups and SMEs, he will break down the key differences between Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO), while highlighting how AI and automation are transforming digital marketing strategies.

Participants will gain practical frameworks and actionable strategies to build visibility not only in search engines, but across AI-powered discovery platforms. As part of MRANTI’s initiative to equip startups and SMEs with future-ready capabilities, this session will help businesses position their brand to be discoverable, credible, and recommended in the new era of AI-driven search.

This webinar is part of an integrated support pathway designed to accelerate the journey of technologies and innovations to market. The knowledge gained here will lay the groundwork for more advanced learning through upcoming workshops and bootcamps—supporting participants in transforming ideas into impact and achieving market readiness in 2026.

Key Takeaways

• Understand how search is evolving from traditional SEO to AEO and GEO, and why relying on rankings alone is no longer sufficient in an AI-driven landscape. Learn how answer engines and generative platforms determine which content gets surfaced, cited, and trusted.
• Discover practical strategies to optimize your content for modern discovery—creating structured, answer-first, and authority-driven content that performs across search engines, voice assistants, and AI tools. Gain insights into how AI automation and workflows can enhance marketing efficiency and drive measurable business growth.

Course Breakdown

• 45 minutes presentation
• 15 minutes Q&A