Manual data processing of campaign performance metrics, customer feedback and market research are time-consuming and prone to errors leading to delays in generating insights and reports. Limited resources, including time and personnel may limit the ability to scale data capabilities and to meet growing demands. Manual performance tracking processes lack granularity and depth, making it difficult to identify trends, opportunities and areas for improvement. Manual data integration processes are error-prone and time consuming, leading to delays in generating comprehensive reports and insights. Traditional reporting methods rely on static reports generated periodically which may not provide real-time insights into changing market dynamics and campaign performance.

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