Centroid Analytics Sports Eco-System Performance Analysis

Universiti Putra Malaysia
Socio-Economics Driver
Science & Technology Driver
Augmented Analytics & Data Discovery
Technology Readiness Level
9
Intellectual Property
LY2022W04194

The sports industry lacks an affordable, data-driven technology that caters to all levels of athletes, from grassroots to elite, creating a significant gap in sports development. Current solutions primarily focus on elite athletes, leaving grassroots and youth athletes without access to advanced analytics and performance monitoring. This limitation hinders talent development and the potential identification of promising athletes at an early stage. Additionally, sports performance is influenced by various off-field factors such as academic commitments, sleep quality, social interactions, and nutrition, which are often overlooked in existing systems. Without a comprehensive, cost-effective solution, governments, educational institutions, and sports organisations struggle to elevate the overall standard of sports participation and development, particularly for underprivileged communities and women in sports.

IoSRocks provides an integrated, cost-effective sports analytics platform that democratises access to high-quality sports performance analysis. By offering real-time insights into both on-field and off-field activities, it enables athletes, coaches, and sports organisations to make data-driven decisions for performance optimisation. The system captures and analyses multiple aspects of an athlete’s development, including training, competition, fitness, psychology, nutrition, career progression, and social interactions. It is designed to support individuals across all tiers of sports, from grassroots athletes to professionals, ensuring equal opportunities for development. Furthermore, IoSRocks contributes to national sports initiatives by empowering the Ministry of Education (MOE), the Ministry of Higher Education (MOHE), and the Ministry of Youth and Sports (KBS) through data intelligence. Its integration with Hong Kong’s sports ecosystem and its economic potential in Malaysia and Southeast Asia further solidify its role in shaping the future of sports technology.

IoSRocks revolutionises sports analytics by incorporating AI-driven cross-domain analysis that correlates athletic performance with off-field factors. Unlike traditional systems that focus solely on physical performance, IoSRocks evaluates a wide range of parameters, including academic performance, psychology, nutrition, and social behaviours. The platform leverages wearable sensor technology to provide real-time data, enabling personalised interventions to enhance athlete development. Its demographic-based system allows for targeted insights into different athlete groups, including underprivileged individuals and women in sports. By integrating academic institutions and industrial partnerships, IoSRocks also facilitates contract research collaborations, shared intellectual property agreements, and licensing opportunities, positioning it as a key player in sports technology and digital transformation under Industry 4.0.

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